Oh,whither the myriad Apple iPod and iPhone “killers?”

How many times have you heard of the iPod killer ", the new company XYZ impact MP3 player is made for iPod / iPhone market share (I think Google's Nexus has Droid, and Motorola is the latest entry [" iPhone killer " ]), how many times the current situation and why, then, is the best aircraft sales of iPod portable media pocket, why does not violate any other company in the market share of iPod Real? What's magical about the iPod? "demands David Moskowitz, chief of the updated information.

Moskowitz wrote: "The answer may surprise you. Consider the following three points:"

• The problem is not to build greater technical capacity, equipment, superior technology, most people do not buy technology as the iPod.
• The problem does not store the best music, once again, people do not buy because their iPod and the iTunes Music Store is you love. In fact, there is no need to buy an iPod or even iTunes Music Store.
• The problem is not to create a better interface software, people do not buy access to the iPod software because it can be downloaded free.

Moskowitz asked: "So what's the answer?

"The reason iPod is the first portable music device, because Apple has not attempted to establish a good player as they make a full stop to end a good equipment, good software and a music store good experience, "Chavez said Moscow. "All work easily and seamlessly work. Any company can not compete on the device layer or the software level or at the store level. Apple has changed the game, rather than rules."

"This is not only a success because it is a seamless end to end service provider, the integration of third party providers problem," says Moskowitz.

Moskowitz writes, "Apple recognizes the service and not technology, the key to win market share. Apple is the first to connect the dots and put in a consistent, easy to use, end-to-end services, not only a variety of factors common users, but developers too. potential competitors that they can compete in any single piece can not understand the value newly created by Apple. "